Public relations expert Jeannette Duerr, APR, Duerr Communications, presents on the importance of public relations planning to help small businesses reach their goals at the next session of the Business Smarts Education and Training Series. Join us on Tuesday, April 30 at 4 p.m. to learn more about how this can have a tremendous positive effect on your business. Admission is $10 for Chamber members with advanvced registration, $15 on the day of the event, and $20 for future members. The Business Smarts Education and Training Series is sponsored by AdventHealth and the Daytona Beach News-Journal.

"Most small businesses can’t afford to hire public relations counsel (and I wouldn’t advise them to do so). Many larger business and organizational executives don’t understand how public relations should fit into their business plan. And, yet, a well-crafted public relations plan can provide a dramatic improvement in achieving their business objectives," says Duerr.

"This program will show business executives how to align public relations activities with their business plans. When the program is ended, each will walk away with a step-by-step plan for developing a communications plan AND a handy booklet outlining all of the steps, with a guide to completing each step."

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Business Smarts Education and Training Series: Using Public Relations to Reach Your Business Objectives