Objectives of Kiwanis: To give primacy to the human and spiritual rather than to the material values of life. The Kiwanis Club of Daytona Beach is the oldest active service club in the Daytona Beach area, established in 1921.

The mission of the CVB is to contribute to and enhance the overall economic prosperity of the Halifax Taxing District and all of Volusia County through the successful promotion of the area as a preferred tourism destination.